In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research Phase 2 is a common combination. Experienced researchers know this type of combination significantly informs our understanding of customer attitudes
If you’re new to the Market Research and Insights profession you may be surprised to learn that we have specific ethical and legal guidelines to which we must adhere. While as market research project managers, we certainly don’t need to be legal experts, we should all know certain professional conventions.
Have you ever conducted market research in support of Thought Leadership (TL) programs? TL programs are used by companies in many industries, especially in B2B, and can be used to boost brand awareness or advance desired brand perceptions. If you have conducted such research, or you plan on conducting TL
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include Q&A, Homework Review, Demonstrations, and much more! Not yet a Research Rockstar student? We have options. If you’re new to the Market Research and Insights profession you may be surprised to learn that
High-quality market research data requires a high-quality sample. But diving into sampling can be trickier than it looks, partially because the jargon around sampling methods does get a bit geeky. To make these concepts more accessible, we have created a handy reference sheet on the two primary sample types used
Experienced market researchers know that asking about future behaviors in surveys is tricky. For many reasons, there is a big difference between what people say they will do and what they actually do. Anyone with a teenager will back me up on this; statements such as “I’ll clean my room