Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include Q&A, Homework Review, Demonstrations, and much more! Not yet a Research Rockstar student? We have options. If you’re new to the Market Research and Insights profession you may be surprised to learn that
High-quality market research data requires a high-quality sample. But diving into sampling can be trickier than it looks, partially because the jargon around sampling methods does get a bit geeky. To make these concepts more accessible, we have created a handy reference sheet on the two primary sample types used
Experienced market researchers know that asking about future behaviors in surveys is tricky. For many reasons, there is a big difference between what people say they will do and what they actually do. Anyone with a teenager will back me up on this; statements such as “I’ll clean my room
When conducting in-depth interviews (IDIs), it’s not uncommon to encounter participants who provide over-rationalized or contradictory responses. As the interviewer, we want to recognize and remedy these situations quickly to reduce the risk of collecting low-quality data. And it’s not easy! In this 12-minute Conversations episode, lead instructor Kathryn Korostoff
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar student? We have options. In market research surveys, we use both closed-ended and open-ended questions. Closed-ended questions include rating scales,
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar student? We have options. Market Research and Insights managers encounter various challenges when onboarding new employees. One is that while