Have you ever conducted market research in support of Thought Leadership (TL) programs? TL programs are used by companies in many industries, especially in B2B, and can be used to boost brand awareness or advance desired brand perceptions. If you have conducted such research, or you plan on conducting TL
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. These LIVE eLearning opportunities include Q&A, Homework Review, Demonstrations, and much more! Not yet a Research Rockstar student? We have options. If you’re new to the Market Research and Insights profession you may be surprised to learn that
High-quality market research data requires a high-quality sample. But diving into sampling can be trickier than it looks, partially because the jargon around sampling methods does get a bit geeky. To make these concepts more accessible, we have created a handy reference sheet on the two primary sample types used
Experienced market researchers know that asking about future behaviors in surveys is tricky. For many reasons, there is a big difference between what people say they will do and what they actually do. Anyone with a teenager will back me up on this; statements such as “I’ll clean my room
When conducting in-depth interviews (IDIs), it’s not uncommon to encounter participants who provide over-rationalized or contradictory responses. As the interviewer, we want to recognize and remedy these situations quickly to reduce the risk of collecting low-quality data. And it’s not easy! In this 12-minute Conversations episode, lead instructor Kathryn Korostoff
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar student? We have options. In market research surveys, we use both closed-ended and open-ended questions. Closed-ended questions include rating scales,