Have you ever experienced this dilemma: you’re working on an awesome project only to feel like once you deliver the final report, it’s going to collect virtual dust in some forgotten corner of a digital archive? As market research professionals, we know that the perceived ROI of our studies depends
As we wrap up 2023, join us for a December filled with live events designed to help you become a true research rockstar in 2024! Our expert instructors will host 3 different Live Events in December: one on qualitative topics, one on data visualization topics, and one on quantitative topics.
What do you think is more common: clients who want market research freelancers with general experience? Or those who want freelancers with vertical industry-specific experience? For those conducting primary research on healthcare, pharma, and/or medical device topics, prior vertical industry experience is a huge plus when seeking out freelancers. And
We are approaching ChatGPT’s 1st birthday (November 30th, 2023), and what a year it has been! Market Research & Insights professionals have seen many changes in the field since its advent, sparking discussions about AI’s influence on the work and careers of research professionals. Is it a bad omen, an innovative
Have you ever had an excessive workload that your team can’t reasonably handle? This is a familiar challenge for experienced Market Research team leaders, and it often becomes even more challenging during Q4 crunch time. To solve this problem, one option is to negotiate extended delivery dates for pending projects;
A common deterrent to recommending ethnographic research is the task of finding participants. In the world of qualitative market research, where locating willing and qualified respondents is already a daunting task, ethnographic studies have an extra burden. The observational nature of ethnographic research narrows down the already hard-to-find pool of