We are approaching ChatGPT’s 1st birthday (November 30th, 2023), and what a year it has been! Market Research & Insights professionals have seen many changes in the field since its advent, sparking discussions about AI’s influence on the work and careers of research professionals. Is it a bad omen, an innovative
Have you ever had an excessive workload that your team can’t reasonably handle? This is a familiar challenge for experienced Market Research team leaders, and it often becomes even more challenging during Q4 crunch time. To solve this problem, one option is to negotiate extended delivery dates for pending projects;
A common deterrent to recommending ethnographic research is the task of finding participants. In the world of qualitative market research, where locating willing and qualified respondents is already a daunting task, ethnographic studies have an extra burden. The observational nature of ethnographic research narrows down the already hard-to-find pool of
Whether you are a seasoned market researcher or just starting your journey, understanding how to create client-ready data visualizations is crucial for success. Recently, Instructor Kathryn Korostoff outlined the five crucial criteria needed to assess the client readiness of data visualizations in professional-quality market research in this episode of “Conversations
We are thrilled to introduce you to the newest additions to our Research Rockstar instructional team, Marni Martens and Jim Newswanger. These exceptional researchers bring a wealth of knowledge and expertise that we believe will ignite your passion for learning in the world of research. Are you ready to unleash
In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a concise summary of the project’s keen insights. But here’s the catch: the term “top-line” is often used inconsistently; to some, it is a