Hiring a freelance market researcher can be a cost-effective way to get specialized expertise or additional capacity for your projects without increasing overhead. And these days, who isn’t looking at their budgets carefully? However, finding the right freelancer who meets, or better still exceeds, your expectations can be risky. Like
The AI debate in Market Research & Insights is sparking strong opinions. While some advocate for near term AI adoption for its potential to drive competitive advantage and revenue growth, others are proceeding more cautiously, mindful of its known risks (online panel quality being an especially hot topic). This divide
If you are a market research agency leader, you’ve likely felt the pinch of tight budgets and stiff competition. It has become increasingly difficult over the years to find that sweet spot where an agency can deliver awesome research while shackled by slim margins, tight deadlines, and the struggle to
In the realm of market research and insights, understanding what truly drives customer choices is crucial. In the latest episode of Conversations for Research Rockstars, host Kathryn Korostoff dives into the Jobs to Be Done (JTBD) framework, a tool that has been embraced by leading companies across industries—from CPG brands
In qualitative research, choosing the right methodology is key. Although focus groups have their merits, there are cases where in-depth interviews (IDIs) are an objectively better choice. Still, when a client requests a particular research methodology, like focus groups, it can be challenging for a researcher to suggest an alternative—even
It is hard to imagine a market research-related team or company that won’t be impacted by AI in 2024. The question is, will the impact be a “bad” thing or “good”? For those of us in the Market Research & Insights sector, we’re all well aware that AI will bring