As a Market Research & Insights professional, your time is precious. Yet, too often, you’re bogged down by “grunt work”—those tedious, time-consuming tasks that, while necessary, aren’t where your true value lies. Every hour spent on data checking or secondary research is an hour not spent on client relationships, high-level
Introducing IDI Rockstar Pro, the ultimate tool for elevating your team’s qualitative research interviewing skills. In the world of Market Research, Insights, and CX, effective in-depth interviews (IDIs) are crucial for extracting valuable insights. However, training without practice often leaves researchers ill-prepared and lacking confidence. IDI Rockstar Pro addresses this
A major upgrade has been made to the Research Rockstar Student Dashboard, designed with market research and customer insights professionals in mind. This new central hub integrates all learning assets, streamlining student access to course materials and bonus resources. What’s new: Easy Access: The updated dashboard is more intuitive and
Optimizing eLearning for Market Research & Insights Professionals with Closed Captioning “Ensuring that every Market Research & Insights Professional can access our training content, no matter their learning needs, is obviously a top priority,” said Kathryn Korostoff, President of Research Rockstar Training. “Our closed captioning conversion is now complete and
Hiring a freelance market researcher can be a cost-effective way to get specialized expertise or additional capacity for your projects without increasing overhead. And these days, who isn’t looking at their budgets carefully? However, finding the right freelancer who meets, or better still exceeds, your expectations can be risky. Like
The AI debate in Market Research & Insights is sparking strong opinions. While some advocate for near term AI adoption for its potential to drive competitive advantage and revenue growth, others are proceeding more cautiously, mindful of its known risks (online panel quality being an especially hot topic). This divide