Here’s a powerful tip that many of our Research Rockstar students love: use frameworks like SWOT analysis in your research reports. While it’s typically associated with business strategy, and perhaps something you last used in an MBA Marketing Research course, the SWOT framework is a surprisingly effective tool for summarizing
It’s that time of year when you’re juggling last-minute project requests and scoping out 2025 budget plans. It can be stressful, but we’ve got your back! Check out the 3 job aids below to help you facilitate market research meetings and negotiate project details with confidence. They’re available now in
As research report writers, it’s our responsibility to ensure that our findings are clear, actionable, and impactful. One versatile tool that can help with this is the Perceptual Map. While Perceptual Maps can be used for many purposes, one of their most powerful applications is helping prioritize Key Findings. Perceptual
As Market Research & Insights professionals, many of us thrive on the excitement of methodology planning, data analysis, and that “on stage” moment when we present our findings. Those are the fun parts! But occasionally, we’re faced with the less glamorous side—managing contracts, project schedules, and those detailed, operations-heavy client
Many of us in Market Research & Insights work on projects that intersect with our colleagues in marketing and business strategy. While these fields are closely related to market research, they come with their own specialized jargon. It can be frustrating—and even derailing—to sit in an important meeting where unfamiliar
For Market Research & Insights professionals conducting survey projects, you’re probably already familiar with the importance of sampling and demographics in shaping accurate results. However, navigating the complexities of these concepts can sometimes feel daunting. To lighten the load and ensure you have the necessary tools to effectively discuss sampling