We’re exploring something new and would love your feedback! Our team has been experimenting with YouTube shorts—those quick, 1-minute videos—to see if they’re useful for Research Rockstar students and the broader research community. While we’ve got plenty of experience with video content (over 180 videos on YouTube, with some reaching
Planning your first multinational market research study? That’s fantastic! Global market research is thrilling—what insights professional wouldn’t love uncovering insights that can make a company truly customer-centric on a global scale? But let’s be real: international studies are a whole lot more complex than single-country ones. It’s natural to feel
As a Market Research & Insights professional, you’re juggling more than just projects—you’re juggling people. Executives, other researchers, data wizards, consultants, vendors… the list goes on. And each of these groups speaks a slightly different language. Want to master collaboration? Speaking a little of everyone’s language is your ticket to
Here’s a powerful tip that many of our Research Rockstar students love: use frameworks like SWOT analysis in your research reports. While it’s typically associated with business strategy, and perhaps something you last used in an MBA Marketing Research course, the SWOT framework is a surprisingly effective tool for summarizing
It’s that time of year when you’re juggling last-minute project requests and scoping out 2025 budget plans. It can be stressful, but we’ve got your back! Check out the 3 job aids below to help you facilitate market research meetings and negotiate project details with confidence. They’re available now in
As research report writers, it’s our responsibility to ensure that our findings are clear, actionable, and impactful. One versatile tool that can help with this is the Perceptual Map. While Perceptual Maps can be used for many purposes, one of their most powerful applications is helping prioritize Key Findings. Perceptual