Global market research is susceptible to many types of analysis bias, and three of the big ones are confirmation bias, inattentional blindness, and cultural bias. While many forms of bias can thwart the efforts of the most diligent researchers in any kind of project, these are three that are very
As the end of January approaches, I’d like to ask: is your Market Research & Insights team charging into 2024 with clarity and enthusiasm, or are you still seeking a spark to ignite the new year’s momentum? A great way to kick-start 2024 is through team collaboration. Reflecting on last
Hey Research Rockstars! Have you ever wondered how to format survey questions to maximize respondent engagement? Have you ever drawn a blank when a client asked you why you used odd versus even rating scales? Have you ever had a colleague question your wording choices (even though you knew you
Have you ever experienced this dilemma: you’re working on an awesome project only to feel like once you deliver the final report, it’s going to collect virtual dust in some forgotten corner of a digital archive? As market research professionals, we know that the perceived ROI of our studies depends
As we wrap up 2023, join us for a December filled with live events designed to help you become a true research rockstar in 2024! Our expert instructors will host 3 different Live Events in December: one on qualitative topics, one on data visualization topics, and one on quantitative topics.
What do you think is more common: clients who want market research freelancers with general experience? Or those who want freelancers with vertical industry-specific experience? For those conducting primary research on healthcare, pharma, and/or medical device topics, prior vertical industry experience is a huge plus when seeking out freelancers. And