Whether you are a seasoned market researcher or just starting your journey, understanding how to create client-ready data visualizations is crucial for success. Recently, Instructor Kathryn Korostoff outlined the five crucial criteria needed to assess the client readiness of data visualizations in professional-quality market research in this episode of “Conversations
We are thrilled to introduce you to the newest additions to our Research Rockstar instructional team, Marni Martens and Jim Newswanger. These exceptional researchers bring a wealth of knowledge and expertise that we believe will ignite your passion for learning in the world of research. Are you ready to unleash
In the realm of qualitative market research, the top-line report is a common deliverable. Whether it be for C-suite executives or cross-functional teams, stakeholders always appreciate a concise summary of the project’s keen insights. But here’s the catch: the term “top-line” is often used inconsistently; to some, it is a
It has never been easier to earn your new credential Have you been thinking about obtaining a professional credential for yourself or your Market Research & Insights team members? If so, we think you will find this update about our Insights Association Certificate bundles useful. Here are the key points:
Market Research meets Neuroscience! As market researchers, our goal is to uncover genuine and meaningful insights about specified target markets. However, we are often thwarted when research participants share superficial responses that fail to reveal the true motivations behind their behavior. Of course, it isn’t always intentional; we humans are
In the world of market research, we sometimes hear grumblings about “death by PowerPoint.” But contrary to widespread belief, many market research clients actually prefer slide deck-style reports to written reports. In a recent episode of Conversations for Research Rockstars, Lead Instructor Kathryn Korostoff shares two common reasons why slide-style