It has never been easier to earn your new credential Have you been thinking about obtaining a professional credential for yourself or your Market Research & Insights team members? If so, we think you will find this update about our Insights Association Certificate bundles useful. Here are the key points:
Market Research meets Neuroscience! As market researchers, our goal is to uncover genuine and meaningful insights about specified target markets. However, we are often thwarted when research participants share superficial responses that fail to reveal the true motivations behind their behavior. Of course, it isn’t always intentional; we humans are
In the world of market research, we sometimes hear grumblings about “death by PowerPoint.” But contrary to widespread belief, many market research clients actually prefer slide deck-style reports to written reports. In a recent episode of Conversations for Research Rockstars, Lead Instructor Kathryn Korostoff shares two common reasons why slide-style
In professional market research, combining qualitative and quantitative methods is often recommended for various scenarios. For example, conducting focus groups or ethnographic research as Phase 1 before a survey research Phase 2 is a common combination. Experienced researchers know this type of combination significantly informs our understanding of customer attitudes
If you’re new to the Market Research and Insights profession you may be surprised to learn that we have specific ethical and legal guidelines to which we must adhere. While as market research project managers, we certainly don’t need to be legal experts, we should all know certain professional conventions.
Have you ever conducted market research in support of Thought Leadership (TL) programs? TL programs are used by companies in many industries, especially in B2B, and can be used to boost brand awareness or advance desired brand perceptions. If you have conducted such research, or you plan on conducting TL