So, you are doing a customer survey and just sent out email invitations for participation. This is an exciting moment in the survey research lifecycle! If you are at this juncture, that means you successfully completed a questionnaire design and approval process, coordinated list planning and email logistics, and are
I live near a nature preserve with lots of lovely forest trails. My neighbors and I enjoy walking our dogs in this beautiful scenery. But there’s an ongoing controversy: people don’t want to keep their dogs on leashes. People say, “but my dog is friendly,” or “my dog doesn’t bite,”
Oh no, did you miss our recent #mrx31 campaign (see Twitter)? We released 31 market research definitions over 31 days, covering the fundamental terms we think every market research professional should know. Below are five of our favorites from the set (see the full definitions and other terms by visiting
31 Days of Free Market Research Learning What 31 definitions should every Market Research professional know? We’ve picked our set of “must-know” items and are releasing one a day throughout July. Each term comes with an accurate, practical definition written for the market researcher professional. Check out the #mrx31 series on
New to Multinational Market Research? Here’s How to Avoid 3 Common and Costly Mistakes! Multinational market research projects are always fascinating learning opportunities, but they require significant planning in order to yield quality data. To get you started, Research Rockstar instructor Kathryn Korostoff has a few tips and tricks to
For market researchers, the work of preparing survey research reports is a mix of tedious tasks and exciting analyses. We get to create data visualizations, identify “aha!” results, and craft insights-igniting conclusions and recommendations. But there is also a LOT of grunt work. Creating basic charts, adding correct base numbers,