As Market Research & Insights professionals, we always strive to optimize survey data quality. It can be tricky, especially when surveying niche, over-surveyed or hard-to-find populations. When attempting to do survey research with these challenging groups, collecting data that is reliable enough (in terms of sample size and sample quality)
As a Market Research & Insights professional, you have likely heard the term “insights democratization.” Going back to its use in 2016 in a speech given by Ray Poynter, the phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and
Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Available in both on-demand and real-time formats. Full Access Students (Backstage Pass FA/VIP and Certificate Program Students): Join our instructors for upcoming real-time, eLearning sessions. Upcoming classes are detailed below! All Students: The same courses are also available 24/7
So, you are doing a customer survey and just sent out email invitations for participation. This is an exciting moment in the survey research lifecycle! If you are at this juncture, that means you successfully completed a questionnaire design and approval process, coordinated list planning and email logistics, and are
I live near a nature preserve with lots of lovely forest trails. My neighbors and I enjoy walking our dogs in this beautiful scenery. But there’s an ongoing controversy: people don’t want to keep their dogs on leashes. People say, “but my dog is friendly,” or “my dog doesn’t bite,”
Oh no, did you miss our recent #mrx31 campaign (see Twitter)? We released 31 market research definitions over 31 days, covering the fundamental terms we think every market research professional should know. Below are five of our favorites from the set (see the full definitions and other terms by visiting