Thank you to our friends at Ascribe for their support of our eLearning course on analyzing open-ended survey data. As many Market Research and Insights professionals know, open-ended questions are a powerful way to enhance the value of survey research. A well-constructed open-ended question can help us to “peel the
Good news for market research and insights professionals! Did you know that there are six categories of learning resources for our profession? It’s true. There are free resources (like YouTube and podcasts), webinars, industry conferences (all of which are online these days), university programs, online aggregators, and of course there
Grounded theory is a qualitative research methodology that is more common in other social science fields than in market research. So, if it’s new to you, you are not alone. The short story is that it is a methodology that gives us researchers a way to amp up the rigor
Getting ready to advance your Market Research and Insights career in 2021? Whether you’re looking to get started, strategically extend, or otherwise develop your skills and knowledge, these four training plans are designed to give you practical, efficient, and interactive options. Training Plan 1: New to Research? Working as a
A new year can bring many things…including market research projects that may be on the horizon. We know a lot of teams have tight budgets right now, and there’s a lot of uncertainty. But what if you could temporarily expand your market research team with the exact skills you need,
Thanks to all who joined the year-end wrap party, our virtual event held Tuesday December 29th. Our raffle winners will be receiving their goodies in the next two weeks or so, depending on mail delivery: Michael H won a copy of Thinking Fast & Slow Maureen L won the Handbook