Grounded theory is a qualitative research methodology that is more common in other social science fields than in market research. So, if it’s new to you, you are not alone. The short story is that it is a methodology that gives us researchers a way to amp up the rigor
Getting ready to advance your Market Research and Insights career in 2021? Whether you’re looking to get started, strategically extend, or otherwise develop your skills and knowledge, these four training plans are designed to give you practical, efficient, and interactive options. Training Plan 1: New to Research? Working as a
A new year can bring many things…including market research projects that may be on the horizon. We know a lot of teams have tight budgets right now, and there’s a lot of uncertainty. But what if you could temporarily expand your market research team with the exact skills you need,
Thanks to all who joined the year-end wrap party, our virtual event held Tuesday December 29th. Our raffle winners will be receiving their goodies in the next two weeks or so, depending on mail delivery: Michael H won a copy of Thinking Fast & Slow Maureen L won the Handbook
For market researchers seeking a career move, sorting through job posts can be exhausting. Not helpful: job titles for those on market research & insights career paths continue to be fragmented. This trend started a few years ago, and it continues. A sampling of recent job posts for which many
Please join us for a year-end celebration Tuesday December 29th, from 6 to 7 PM Eastern. You might even win a prize! Thanks to all who voted for the 2020 Wrap Party! This was not planned, but since we’ve had so much interest, let’s do it! Let’s celebrate that 2020 is almost over and share