We often hear the terms “Market Research” and “Marketing Research” used interchangeably. But are their meanings the same…or meaningfully different? And how do people from outside the profession perceive these two phrases? Would a CMO from a CPG brand think that a “market researcher” is different from a “marketing researcher”?
What is the most common misconception about market segmentation? Come backstage with Research Rockstar Instructor Jeff McKenna to find out! Meet Jeff McKenna, industry veteran, and the founder of MCK Insights. Jeff provides a deep background in the design and delivery of market research projects, particularly in the area of
Are you a market research pro who is considering a CX-related career move? Or maybe you are finding your work as a market researcher is already starting to converge with CX (customer experience)? In this video podcast, Kathryn Korostoff chats with CX expert Randy Law about the methods and data
Why should you consider taking MR101? Come backstage with Research Rockstar Instructor Michelle LeGros to find out. Meet Michelle LeGros, an insights leader who brings strategic and practical insights solutions to help organizations answer key business questions. Michelle has spent more than 25 years on both the client and supplier
Meet Research Rockstar’s SPSS instructor for some inside tips on how her SPSS course can benefit your career Meet Julie Worwa, Research Rockstar’s SPSS instructor. She is also the sole proprietor at JMW Research, an independent market research consultancy. Julie successfully designs and executes goal-oriented market research programs designed to
Save your team some spots in any of the 8 eLearning courses starting in July and August! And as always, even if you miss a live session, you can always use the recordings (most of our international students only use the recordings due to time zone differences). Many of our up-and-coming Research