Dan Reynolds, PhD: From High School English to Excel Instructor Meet Dan Reynolds, PhD. Dan has over fifteen years of teaching experience including high school, undergraduate, and masters classes — and five years with Research Rockstar. His expertise crosses many kinds of statistics, from basic inferential stats to more complex
Good News! We still have a few spots left in the Summer Workshop: Using Text Analytics to Analyze Open-ended Questions. Details below. Save your spots in any of the 5 eLearning courses with real-time sessions starting in August! And as always, even if you miss a live session, you can always use the
What? Research Rockstar’s summer workshop is right around the corner! Are you ready to get hands-on with some unstructured data analysis using an automated tool? You may have heard that automated tools have improved greatly in the past few years. But getting started with them can be hard. Who has
We often hear the terms “Market Research” and “Marketing Research” used interchangeably. But are their meanings the same…or meaningfully different? And how do people from outside the profession perceive these two phrases? Would a CMO from a CPG brand think that a “market researcher” is different from a “marketing researcher”?
What is the most common misconception about market segmentation? Come backstage with Research Rockstar Instructor Jeff McKenna to find out! Meet Jeff McKenna, industry veteran, and the founder of MCK Insights. Jeff provides a deep background in the design and delivery of market research projects, particularly in the area of
Are you a market research pro who is considering a CX-related career move? Or maybe you are finding your work as a market researcher is already starting to converge with CX (customer experience)? In this video podcast, Kathryn Korostoff chats with CX expert Randy Law about the methods and data