Our success as market research and insights professionals is often measured by how well people comprehend and retain our results. One important way we do these things is by creating powerful data visualizations. While pie charts and bar graphs are tried and true, sometimes shaking things up with new displays can effectively highlight
Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have told us that they are doing more online qualitative research, as in-person qualitative research is obviously not feasible at this
As questionnaire designers, how do we maximize survey content while keeping them reasonable for our respondents? By making smart scale choices. And one of the common choices we have to make is among available options for measuring priorities. In various market research applications, we need to gather priorities. Just a
Are you in the process of interviewing survey research candidates for your team? It’s harder than it sounds, right? Lots of applicants may think they have professional-level expertise, but precious few are really qualified. And screening out the unqualified ones takes time. So if you are looking for a quick
The struggle (for data quality) is real. And a large contributor to data quality risks in online surveys is, you guessed it, survey design. So how do we ensure that we are designing questionnaires that will collect quality data? A great start is by avoiding known, common design mistakes. If
Have you ever sent an email to a supplier only to get an unexpectedly chilly response? Have you ever sent an email to a client requesting direction on an important decision, and gotten no response? These are just two of the many examples of poor email communication we market researchers