Market Research

Introducing Michelle LeGros: World Traveler & Our New MR 101 Instructor

Why should you consider taking MR101? Come backstage with Research Rockstar Instructor Michelle LeGros to find out. Meet Michelle LeGros, an insights leader who brings strategic and practical insights solutions to help organizations answer key business questions. Michelle has spent more than 25 years on both the client and supplier

Data Analysis

Advancing SPSS Skills: Meet Research Rockstar Instructor Julie Worwa

Meet Research Rockstar’s SPSS instructor for some inside tips on how her SPSS course can benefit your career Meet Julie Worwa, Research Rockstar’s SPSS instructor. She is also the sole proprietor at JMW Research, an independent market research consultancy. Julie successfully designs and executes goal-oriented market research programs designed to

Market Research

Data Viz, Open-ended Questions, Sentiment Analysis & More

Save your team some spots in any of the 8 eLearning courses starting in July and August! And as always, even if you miss a live session, you can always use the recordings (most of our international students only use the recordings due to time zone differences). Many of our up-and-coming Research

Market Research

Pies, Bars…and Palm Trees?

Our success as market research and insights professionals is often measured by how well people comprehend and retain our results. One important way we do these things is by creating powerful data visualizations. While pie charts and bar graphs are tried and true, sometimes shaking things up with new displays can effectively highlight

Market Research

Doing More Online Qual? Read this first!

Are you doing more online qualitative research these days? That’s fantastic. Even if the reason for the shift is not so fantastic. A lot of our students and clients have told us that they are doing more online qualitative research, as in-person qualitative research is obviously not feasible at this

Market Research

Which to Choose: Rank Order or Constant Sum?

As questionnaire designers, how do we maximize survey content while keeping them reasonable for our respondents? By making smart scale choices. And one of the common choices we have to make is among available options for measuring priorities. In various market research applications, we need to gather priorities. Just a