The results point to some important changes for the way market research is sold, conducted and reported. No surprise there—we all know that the rate of change in our industry is swift these days.
Online surveys are often treated as guilty, until proven innocent. The onus is on the researcher to assure the client (internal or external) that the research design is sound, the sample source is authentic, the data analysis thorough, and the deliverables error-free.
During the January 11th Twitterversity, one of the topic areas was, “About Survey Projects.”
Below is an excerpt from that section. The posts are from myself (@ResearchRocks), Annie Pettit (@Conversition), Manny Flores and Jeffrey Henning.
Did you participate in the January 11, 2011 MRXU Twitterversity? Even if you missed it, the word cloud below may give you a sense of what took place. Also, you can still get the transcript and other Twitterversity news. Just sign up here by January 21
MRXU, the free Market Research Twitterversity, will begin Tuesday January 11th, at 6 am! In addition to the 117+ lessons that will be released by topic (see agenda below), our visiting professors have all agreed to offer virtual office hours. That means that during the hours below, they will be monitoring #MRXU for any questions. So don’t be shy! All times are US, Eastern Standard Time.
A total of 35 market research industry predictions were posted during the last two weeks of 2010. For each one, people could vote for or against the item, resulting in a net score.
