Market Research Training: Twitterversity News

MRXU, the free Market Research Twitterversity, will begin Tuesday January 11th, at 6 am! In addition to the 117+ lessons that will be released by topic (see agenda below), our visiting professors have all agreed to offer virtual office hours. That means that during the hours below, they will be monitoring #MRXU for any questions. So don’t be shy! All times are US, Eastern Standard Time.

Free Market Research Training, Via Twitter

The first ever market research Twitterversity will be held January 11th, 2011. Indeed, this may be the first Twitterversity ever. While some companies have held events to teach people how to use Twitter, I can find no examples of anyone actually using Twitter itself as the instructional medium for a day of learning.

Market Research

Social Media Research As An Early Warning System

…the premise is simple: through early detection, events or patterns can be escalated as needed, thus preventing, or at least minimizing, problems.

Social media research is a powerful tool that can be used as an early warning system by many types of businesses. Consider the following four applications.

Market Research Holiday Fun

I’d like to share a little market research fun. And what’s more fun than a crossword puzzle? I have crafted a market research crossword puzzle; it was fun to make, and I hope you enjoy it.

Research Word Jumble image
Market Research

Social Media Research to Capture 25% or more of MR budgets by 2012. Or Not.

-3. Social Media Research to Capture 25% or more of MR budgets by 2012. It had actually been hovering around positive 3 and 4, then came down! Does this mean more people really think SMR will not take off? Or that clients will use free/low-cost tools such that it won’t take up much budget?