As simplistic as it is, market research is often defined as either “qualitative” or “quantitative.” In conversational use, most researchers use and define these categories fairly similarly. But this is changing. While “qualitative” use and meaning is fairly consistent, we are seeing a notable fragmentation in what the phrase “quantitative research” means to market research practitioners and related professionals.
What are BE’s implications for questionnaire structure and wording? How about for focus groups and IDIs? What are the implications for pricing research? Branding research?…
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by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC Finding great market research employees is hard enough. But once you have them, how do you keep them motivated? Significant… Continue reading How Can Market Research Managers Keep their Employees Motivated?
We are thrilled to announce that Research Rockstar has been selected to deliver 3 classes at the June ISC conference in San Diego. Three Research Rockstar instructors will be on-site delivering these classes, including Greg Timpany, Chris Barnes, Kathryn Korostoff, and Namika Sagara.
Tell me if you’ve heard this one before.
A market researcher, a duck and a behavioral economist walk into a bar…
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In the business world, onboarding plans often include human resource policies, safety procedures, financial options, and yes, training.
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We are thrilled to announce that the two winners of our 2015 VIP Pass Giveaway are….
