A Rising Data Tide

In Kathryn Korostoff’s presentation, “A Rising Data Tide Lifts All Research Boats”, she mentioned two hand-outs. Here they are: Kathryn’s presentation notes Research Rockstar’s framework for selecting data options If… Continue reading A Rising Data Tide

Ditch the Paper

Years ago, we were prepping for an office move at my (former) job and we went to check out the new space. Outside my new office I was surprised to… Continue reading Ditch the Paper

Big or Small: No Data Set is Perfect

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What do big data, survey research, ethnographic studies, focus groups and customer analytics all have in common? They are all imperfect. Yes, they have their respective strengths, but none of… Continue reading Big or Small: No Data Set is Perfect

Essential Quant Skills for Success

Most folks will agree there are some essential life skills we all should learn, from tying our shoes to learning how to swim. In our industry, there are some essential… Continue reading Essential Quant Skills for Success

What’s Your Superpower?

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Has anyone ever asked you “If you had a superpower, what would it be?” The answers tend to range from “invisibility” to “superhuman strength” to “teleportation”. Did you know that… Continue reading What’s Your Superpower?

Behavioral Economics: It’s your choice…or is it?

Hmmmm… Strawberry or hazelnut gelato? A new iPad or a refurbished iPad? Soup or salad? Leasing or buying a car? Paying for your software month-to-month or once annually? Let’s be… Continue reading Behavioral Economics: It’s your choice…or is it?

Zillow, John Deere and Facebook Use R, Do You?

What do Facebook, Google, John Deere, the City of Chicago, Lloyds of London and Zillow have in common? They all use R for data analysis, statistical modeling, and more. According… Continue reading Zillow, John Deere and Facebook Use R, Do You?

Show Me the Numbers!

We’ve all been there —sitting in the presentation that is 90+ slides of horizontal bar chart after horizontal bar chart after horizontal bar chart. Clients in those sessions often think… Continue reading Show Me the Numbers!

Success Rates for Big Data, Survey Research & Ethnographic Research

What do you think? Which has the highest success rate in Corporate America:  Big Data, Survey Research or Ethnographic Research? buy synthroid online synthroid no prescription Ultimately, it doesn’t matter.… Continue reading Success Rates for Big Data, Survey Research & Ethnographic Research

Make Your List and Check It Twice — for Questionnaire Design

I’ll admit it, I am a list person: I organize my thoughts by making lists and I enjoy checking things off my to-do list I’m a checklist app aficionado (my… Continue reading Make Your List and Check It Twice — for Questionnaire Design