2023 Market Research Training Paths: 4 Options

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Getting ready to advance your Market Research and Insights career in 2023? With our high-quality, skill-based microlearning offerings, found in the new All Access Backstage Pass, students will have even greater flexibility… Continue reading 2023 Market Research Training Paths: 4 Options

Live Events: Mobile & Online Qual, Social Media Research, Open-Ended Qs & More

Don’t miss these upcoming eLearning opportunities for market research & insights professionals. Current students can access the live events by clicking “Live Event Access” below. Not yet a Research Rockstar… Continue reading Live Events: Mobile & Online Qual, Social Media Research, Open-Ended Qs & More

Conducting Research with Children: Key Tenets for Success

Do you struggle to execute research projects with children? Do you have trouble designing techniques that work with all age groups within a study? Do you sometimes wish for a… Continue reading Conducting Research with Children: Key Tenets for Success

Our Gift to You: a Sweet eLearning Deal!

As market research professionals, the end of the year often means a mad dash to meet deadlines. On top of your Q4 crunch, sprinkle on a dusting of year-end reviews,… Continue reading Our Gift to You: a Sweet eLearning Deal!

When “One” is Not Enough: How Mixed-Mode Data Collection Can Amp Up Your Survey Research

As Market Research & Insights professionals, we always strive to optimize survey data quality. It can be tricky, especially when surveying niche, over-surveyed or hard-to-find populations. When attempting to do… Continue reading When “One” is Not Enough: How Mixed-Mode Data Collection Can Amp Up Your Survey Research

31 Days of Free Market Research Learning

31 Days of Free Market Research Learning What 31 definitions should every Market Research professional know? We’ve picked our set of “must-know” items and are releasing one a day throughout… Continue reading 31 Days of Free Market Research Learning

3 Common Multinational Survey Research Mistakes

New to Multinational Market Research? Here’s How to Avoid 3 Common and Costly Mistakes! Multinational market research projects are always fascinating learning opportunities, but they require significant planning in order to yield quality data. To get you started, Research Rockstar instructor Kathryn Korostoff has a few tips and tricks to avoid common novice errors associated with multinational survey research.

Big News: We have a new Instructor!

We are thrilled to announce that Cindy Casper has joined the Research Rockstar instructional team. Research Rockstar students will benefit immensely from her vast knowledge of market research methods and… Continue reading Big News: We have a new Instructor!

Could You Use An Extra Hand This Holiday Season?

It’s the most wonderful (and hectic!) time of the year! With the holidays right around the corner, you may find yourself scrambling to make a deadline or working a few… Continue reading Could You Use An Extra Hand This Holiday Season?

Getting More People to Take Your Surveys: 8 Ways to Optimize Response Rates

New market research methods are great—but I also still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can’t… Continue reading Getting More People to Take Your Surveys: 8 Ways to Optimize Response Rates