Live Events: Focus Groups, Quantitative Data Analysis, SPSS 101 & More

You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or… Continue reading Live Events: Focus Groups, Quantitative Data Analysis, SPSS 101 & More

Ready to Plan Your 2022 Market Research Certification Journey?

Are you an experienced market researcher looking to demonstrate your knowledge or gain a new credential? Or perhaps you’re newer to the profession, and want to amp up your skillset… Continue reading Ready to Plan Your 2022 Market Research Certification Journey?

Live Events: Data Fluency, Focus Groups, Quantitative Data Analysis, Secondary Research & More

You’re busy. We get it. But what if a little training would help reduce your work-related stress? Our students often tell us that our classes helped them to refresh or… Continue reading Live Events: Data Fluency, Focus Groups, Quantitative Data Analysis, Secondary Research & More

What are the hot skills for Market Researchers in 2022?

In this episode, Market Research experts Korostoff and Henning get into the details on what they see as must-have skills to rise to the demands of 2022. Their picks range widely from hard skills (for data visualization and survey platform expertise) to soft skills (new report writing skills and WFH mastery), and more.

The New Research Rockstar T-shirt!

We are excited to share the new design for our Research Rockstar t-shirt! A special thank you goes out to our community of Rockstars who voted on design submissions and… Continue reading The New Research Rockstar T-shirt!

How Will WFH Trends Impact Market Research & Insights Work in 2022?

The Work from Home (WFH) boom has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles… Continue reading How Will WFH Trends Impact Market Research & Insights Work in 2022?

2022 Market Research eLearning Dates!

Hot skills for Market Research & Insights professionals in 2022 include methodology topics (amping up mixed methods and methodology planning), online qualitative facilitation, report writing (to meet current style and… Continue reading 2022 Market Research eLearning Dates!

How Can We Improve Survey Data Quality in 2022?

Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. As Market Research & Insights professionals, what did we learn in 2021 that… Continue reading How Can We Improve Survey Data Quality in 2022?

Rethinking Market Research Methodology Preferences

What market research methodology lessons did we learn in 2021 that should inform our 2022 plans? Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights… Continue reading Rethinking Market Research Methodology Preferences

Essential Market Research Tips: Documenting Your Sampling Plan

For professional researchers, properly documenting your sampling plan is critical to ensuring a high-quality market research process. What is sampling and why is it important? If you are new to… Continue reading Essential Market Research Tips: Documenting Your Sampling Plan