Igniting Employee Passion Through Deep Customer Insights

These days, keeping employees motivated is no small task. Between workplace financial concerns, and ones at home, people become discouraged, even apathetic. So now is a great time to think… Continue reading Igniting Employee Passion Through Deep Customer Insights

Welcome To Research Rockstar!

This marks the official launch of Research RockStar.  My goal is simple: to deliver  How-To’s and Best Practices to busy professionals seeking Market Research excellence. The content of this site… Continue reading Welcome To Research Rockstar!

Market Research Success: The Missing Ingredient

If only the success of a market research project were judged by the quality of the results. But delivering a fantastic report or an inspiring final presentation isn’t enough. The… Continue reading Market Research Success: The Missing Ingredient