Don’t forget to save your spots for our upcoming courses. There are 12 courses with real-time sessions available from now through the end of November. And as always, even if… Continue reading Real-time eLearning on Client Management, Sampling, SPSS & more
Can you believe it’s “Back to School” season? Here in the northeast, it’s already starting to get a little cooler. And the trees will be changing color soon.
Meet Research Rockstar’s SPSS instructor for some inside tips on how her SPSS course can benefit your career Meet Julie Worwa, Research Rockstar’s SPSS instructor. She is also the sole… Continue reading Advancing SPSS Skills: Meet Research Rockstar Instructor Julie Worwa
Could your research recommendations benefit from some amped up data analysis options? If you said “yes,” then there a handful of techniques you need to be proficient with—or at the… Continue reading How to Use Data Analysis Options to Make Awesome Market Research Methodology Recommendations
What if you could analyze survey data yourself, using Excel, SPSS or R? So, you have some nice, fresh survey data? Great! Now it’s time to get hands-on with your… Continue reading (Free Video Samples) What If You Could Analyze Survey Data Yourself, Using Excel, SPSS or R?
Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across and organization, they… Continue reading [New video] SPSS or R: Which will Market Research Pros be using in 2018?
Does this scenario sound familiar? You spend two weeks, two months, maybe more, working on an amazing piece of research. You deliver a fantastic report and give a great presentation.… Continue reading Getting People to Use Your Market Research Results: Part 1
Did you catch part 1 of our 2-part blog series on the importance of data fluency in market research? We hope you did, but if you didn’t you can check… Continue reading Becoming A Data-Fluent Market Researcher: Part 2
It’s no secret that response rates for surveys have plummeted in recent years. This is problematic; can you really trust the results of a survey that had less than a 1% response rate? Sure, we have sources for finding qualified people to take our surveys, but for some populations of interest, surveys aren’t the best choice. Luckily, today we have lots of options for collecting data from survey-avoiding populations….
As research and insights professionals, we spend a lot of time making sure we eliminate bias from our projects. Why? So that when we deliver our analysis and insights, we… Continue reading Are you sure you’re not introducing bias? (With mini case study!)
