We all know what the most common survey design mistakes are: having surveys that are too long, too onerous, or that have questions that are leading or biased in some
If you are tracking customer satisfaction at regular intervals, say quarterly or monthly, you may have found that your colleagues want explanations for every increase or decrease in scores—even minor
Thanks to all who provided suggestions and ideas. Your input has been instrumental in planning these next two events. For those who missed the first Twitterversity, this is a Twitter-only event where mini-lessons are released with the hashtag #MRXU. It’s a great way to capture facts, definitions, and best practices. To join the mailing list for details, agendas and updates, please sign up here. You can unsubscribe at any time.
Let’s get a few facts on the table, shall we? We all have non-researcher friends, colleagues and acquaintances who are writing their own online surveys using one of the many
Once you have taken the time to craft a fantastic questionnaire, the challenge becomes: how do you get people to actually take it? Of course, having a great list (or
Technology is fundamentally changing how, when, where and with whom we do research. These changes fundamentally challenge the market research industry’s tired dogma of research being “great, cheap and fast—pick
