Principles of Remarkable Research: Part 11 of 20
Great research requires efficiency, and efficiency requires processes and systems. They don’t need to be onerous, but here are the basic ones:
February 9, 2012
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Great research requires efficiency, and efficiency requires processes and systems. They don’t need to be onerous, but here are the basic ones:
Don’t let excessive jargon stand in the way of your remarkable research. When you design surveys or discussion guides, use simple language. It’s very easy for us who develop areas of expertise (in an industry, product category, etc.) to forget that others don’t use the same language to discuss the same topics.
One aspect of setting client expectations is by distinguishing between confirming existing insights or discovering new insights
Remarkable research is not about replacing well-tested, proven methodologies (such as surveys and focus groups). It’s often about augmenting them. Alas, I see many cases where people eagerly embrace the “hot-new-thing.” I understand the temptation:
Remarkable Research is Delivered Using a Multi-Mode Strategy So you have a great new market research study completed. Now what? How do you deliver the findings with both impact and
Remarkable research is closer to our fingertips than ever before. One of the most efficient options is through social media research. By monitoring social media conversations using tools such as…