Why you must train your market researchers
Imagine how your life would be if you could rely on your staff to:
Anticipate common project challenges
Specify effective project parameters….
August 7, 2012
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Imagine how your life would be if you could rely on your staff to:
Anticipate common project challenges
Specify effective project parameters….
We sometimes have cases where the data and the conclusion seem to match, but a closer look and you realize the methodology was fundamentally unable to support the conclusion. Today’s case in point: RateStars.
Making business decisions is often a go or no-go situation. Typically, it’s not about choosing to wade up to your knees; it’s about either jumping in or staying on dry land. The same applies to any market research project: great results can be yielded by jumping in, but it takes
It may not be an age-old debate, but it’s one I’ve been hearing a lot lately. In market research, customer interviews (or in-depth interviews, or IDIs) are often a key part of a broader research study. If you’ve been planning a research project involving IDIs, you’ve probably asked yourself whether
Last week, you spent eight hours editing your staff’s work for basic survey design errors, weak report writing, and simple chart blunders. Not a great use of your time, was it?
Idea voting. Prediction markets. Online surveys. Crosstab analysis. Text analytics. Social media research. What type of market research software do you sell?