Why is it so popular? Primarily because it does pass the gut test: market research projects that are fast and good are unlikely to be cheap. Ones that are cheap and fast are unlikely to be good, and so on…
In this article, Jon Puleston tells us about some surprising statistics he overheard while attending the ESOMAR 3D conference:
Do you prefer American Marketing Association (AMA) events or Marketing Research Association (MRA) events? This is a questions I get frequently from Research Rockstar students and other people I run into—even just recently at the MRA’s Joint Chapter conference in Miami. Who has time or money to attend two or
How many points in a scaled question is “enough”? That’s a pretty common question in survey design. If you’ve spent some time with online market research surveys, you’ve probably noticed that they often have five points. “Please rate your satisfaction on a scale from 1 to 5, with one representing
Is Market Research a high-stress job?
It certainly can be.
But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar students hear me talk about frequently: the preemptive strike.
In the Sunday New York Times (January 20th, 2013 edition), Matthew E. May wrote about, “The Art of Adding Through Taking Away.” The article points to the strength of this wisdom through ancient proverb and more recently by quoting Jim Collins, who apparently observed that, “A great piece of art