Why you must train your market researchers
Imagine how your life would be if you could rely on your staff to:
Anticipate common project challenges
Specify effective project parameters….
August 7, 2012
No Comments
Imagine how your life would be if you could rely on your staff to:
Anticipate common project challenges
Specify effective project parameters….
We sometimes have cases where the data and the conclusion seem to match, but a closer look and you realize the methodology was fundamentally unable to support the conclusion. Today’s case in point: RateStars.
Making business decisions is often a go or no-go situation. Typically, it’s not about choosing to wade up to your knees; it’s about either jumping in or staying on dry
It may not be an age-old debate, but it’s one I’ve been hearing a lot lately. In market research, customer interviews (or in-depth interviews, or IDIs) are often a key
Last week, you spent eight hours editing your staff’s work for basic survey design errors, weak report writing, and simple chart blunders. Not a great use of your time, was it?
Idea voting. Prediction markets. Online surveys. Crosstab analysis. Text analytics. Social media research. What type of market research software do you sell?