A simple approach is often a kinder approach for online survey participants, which means they will be likely to participate in your next research request (you don’t want customers who receive your research requests to think, “Oh no! Not again! These surveys are nightmares!”). Here are two examples:
Remarkable Research is Polite A noticeable use of manners goes a long way when practicing remarkable research. Remember to be respectful of those who are participating in the research; an
Great research requires efficiency, and efficiency requires processes and systems. They don’t need to be onerous, but here are the basic ones:
Don’t let excessive jargon stand in the way of your remarkable research. When you design surveys or discussion guides, use simple language. It’s very easy for us who develop areas of expertise (in an industry, product category, etc.) to forget that others don’t use the same language to discuss the same topics.
One aspect of setting client expectations is by distinguishing between confirming existing insights or discovering new insights
Remarkable research is not about replacing well-tested, proven methodologies (such as surveys and focus groups). It’s often about augmenting them. Alas, I see many cases where people eagerly embrace the “hot-new-thing.” I understand the temptation: