Best PracticesMarket Research

Principles of Remarkable Research: Part 14 of 20

Remarkable Research Can Result in the Potential for Remarkable Publicity

Fresh research is excellent fodder for press releases. The media love pretty charts, cool graphs (especially when they come with a catchy hook), and data-infused soundbites. Conduct a fresh piece of research and then interview someone about their take on the results. Maybe a consultant, a business partner; maybe your own CEO. Then package the results as a news release, podcast, blog posts, newsletter fodder, or YouTube video. Original research is excellent fuel to position your brand as a “thought leader” or expert in its field; some companies have formal thought leadership initiatives which include original research as a key component.

[This is the fourteenth article in a series of 20 mini-posts titled, “Principles of Remarkable Research.” Don’t want to miss this series? Subscribe to our blog via email or RSS.]

[The Research Rockstar Market Research Project Management course starts next Tuesday! Click here]

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Kathryn Korostoff

Kathryn Korostoff is founder and lead instructor at Research Rockstar. Over the past 25 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in magazines. She is also a professor at Boston University, where she teaches grad students how to analyze and report quantitative data.

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