The beauty of blogging is that it is inexpensive: anyone with a passion and a computer can host a blog. Of course, that also means quality varies…a lot. Let us
Do big tech changes mean big market research changes?
The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset, and see how it could be leveraged for improving market research or creating research opportunities.
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So many great market research articles, so little time.
It is hard to keep up with all of the great market research articles that get published. That’s why I am happy to share a compilation of article synopses. I took seven of the articles I liked best in 2014, and worked with my amazing college intern to write synopses of them. They have now been compiled into a single document.
What’s your preferred approach to analyzing qualitative information from focus groups and in-depth interviews (IDIs)? An unstructured approach? Or a structured approach? It’s a reasonable debate. What’s not a rational
As an eLearning designer at Research Rockstar, I am using my past experience as classroom trainer to make sure our materials appeal to diverse learners—including those who may be more accustomed to learning market research via in-person training formats.
