Market Research Training

MicroLearning and Dining Room Chairs

by Debra Mascott, Director of eLearning Curriculum, Research Rockstar, LLC Last spring I was inspired to re-upholster my six dining room chairs. It’s not rocket science, so I made a trip to Home Depot. Before I went to the store, I searched the web for instructions, watched a few YouTube

Best Practices

Digital and Media – Millward Brown Predicts Trends for 2015

The hottest market research trends of the new year are often difficult to anticipate, but thanks to Millward Brown (MB), advertisers will be better prepared for what 2015 brings. The firm has just released its annual set of predictions regarding all aspects of the digital and media realm, some of

Market Research

Favorite Market Research Blogs for Research Rockstars

The beauty of blogging is that it is inexpensive: anyone with a passion and a computer can host a blog. Of course, that also means quality varies…a lot. Let us do the work of finding the best of the best. Here are our favorite market research blogs, as selected by

Breaking

MIT-inspired Market Research Possibilities

Do big tech changes mean big market research changes?

The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset, and see how it could be leveraged for improving market research or