We are thrilled to announce that our website and training store have been refreshed for 2015. Why? For the main site, www.ResearchRockstar.com, we wanted to make it easier for people to find articles of interest. With more than 250 articles published in the past 4 years, we have a lot
Whether you’re a beginner or a pro when it comes to market research, there will always be unfamiliar terms—especially as technology continues to evolve. Thankfully, there are many online glossaries to help you when you’re stuck.
In this article, Research Rockstar intern Sarah Stites has evaluated four of our favorite
Getting a lot of people applying for a quantitative research job? Want a fast way to weed out those that lack basic quant knowledge? Here are ten interview questions you can use to quickly, and even by phone, weed out quantitative research fakers: Using examples, what’s the difference between ranking
I’ve been reading a lot of predictions for market research—the typical pontification we see at this time of the year. Some of it has been very inspiring, but too many just rehash the obvious.
Personally, I think there are a lot of interesting theories, a lot of long-term shifts taking
In their article, authors Scott Garrison and Jet Kruithof discuss the global truth that product success depends on a compelling unique value proposition (UVP). Yet, as we saw above, a UVP that succeeds in America may fail in another culture. So can we craft marketing messages which resonate with all
Consumer behavior about new products or product categories are often hard to anticipate for many reasons, but one that is often overlooked is social factors. According to author Briana Brownell, the success of some new products heavily depends on social factors which are often undetectable during concept-testing. Failure to recognize