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If your primary deliverables are in PowerPoint or even dashboards, are writing skills still important? I’d say, very important. With fewer words, those words really have to shine. And of
Do your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In
If you follow any of the market research conversations on social media, you might be thinking that AI is taking over the profession. Or, you might be thinking that there
Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across and organization, they
At the end of a project, and often before or instead of a formal presentation, the researcher often has a meeting in which key results are discussed. This meeting gives
