If you follow any of the market research conversations on social media, you might be thinking that AI is taking over the profession. Or, you might be thinking that there
Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across and organization, they
At the end of a project, and often before or instead of a formal presentation, the researcher often has a meeting in which key results are discussed. This meeting gives
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How often do you see questionnaires that are effectively just a string of 5-point rating scale questions? Makes you cringe, doesn’t it? 5-point rating scales can be useful, but there
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