Net Promoter Score (NPS) is a component of many customer experience (CX) programs. But as a research professional, you know debate exists about its usefulness. Does it accurately predict desirable
Forget Words with Friends. Stop crushing that candy. Know what’s even more fun? How about finding ways to improve your market research work—and career—by applying behavioral economics (BE)! Fun, right?
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Dear Research Rockstars, Because you care about questionnaire design quality, I want to bring you another option for finding great and tested scales. This is a great resource for finding
No data source is perfect. Unfortunately, biased experts often over-promise and often under-deliver what their data source, or methodology, can deliver. Big data is no exception. So, what do market
Writing qualitative market research reports is hard. Whether you are reporting results from focus groups, online focus groups, IDIs, ethnography or online qualitative methods, it’s a tough job. In this
