Market Research

Food & Beverage Taste Testing Research for Innovators

Golden milk? Drinkable soup? Plant-based meats? Cannabis-infused foods? Siracha EVERYTHING? These are just a few of the food trends happening in 2018. Food is hot! And cool! If you are

Market Research

Market Research Job Decisions: Supply-side or Client-side?

Market Research & Insights professionals can apply for jobs in various types of companies. Often, the first decision is: should you pursue “client-side” or “supplier-side” openings? For example, would you

Market Research

Market Research Identity Crisis!

Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, “What do you do?” Do you state your “profession” or your job title?

Market Research

The Most Significant Change in 2018: New Organizational Structures

The most significant change for market research & insights professionals isn’t being talked about, and it should be. It isn’t about AI. Or automation. Or mobile apps. Or block chain. It’s about organizational structure. In this fast-paced presentation, Kathryn Korostoff will present her research on organizational structure changes, and how they are creating job title and skill requirement shifts. Let’s get specific and talk about implications for career planning.