As a Market Research & Insights professional, you likely have clients. They may be internal, or external—but if you design and execute projects, your work is likely funded by some
A fundamental skill for all market research & insights professionals is the ability to develop and document hypotheses. We are in a field that seeks to help clients objectively understand
Question: With all the investment in big data and analytics, what is happening with qualitative research demand? Answer: An interest in deep-dive qual. Data-centric organizations are still embracing qual, but
Good news, Researcher Rockstar! We have 9 courses available for November and December. These courses are taught by a great team of instructors, including Dan Reynolds, Kathryn Korostoff, Steven Struhl, and
Market Research & Insights teams are under constant pressure to be efficient. To do more with less, or at least more with “the same.” But how? I know many teams
Sure, big data tells you what consumers do, but you need market research to find out the “why.” It’s a common statement these days. But is it factually accurate? Or
