Market Research

New Summer Workshop and August Course Preview

Good News! We still have a few spots left in the Summer Workshop: Using Text Analytics to Analyze Open-ended Questions. Details below. Save your spots in any of the 5 eLearning courses

Market Research

From Blue Hair Dye to Tips About Market Segmentation

What is the most common misconception about market segmentation? Come backstage with Research Rockstar Instructor Jeff McKenna to find out! Meet Jeff McKenna, industry veteran, and the founder of MCK