New Look, New Features
Research Rockstar now offers Membership programs.
September 14, 2009
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Research Rockstar now offers Membership programs.
Which topics you would like to see produced as Research Rockstar online courses?
Excerpts from the book, How to Hire & Manage Market Research Agencies.
If you’re thinking about having non-researchers help out with customer interviews, it is certainly viable. And has some real benefits. But watch out for these common roadblocks.
For example, a customer satisfaction research design meant to provide inputs to executive bonus calculations will be different than one designed primarily to inform organizational performance goals. In fact, any consultant or sales person who tells you their approach is the only legitimate one is only interested in sales—not insights.
In my experience, most market research cynics are simply people who have been burned in the past by bad research. It happens. So they need to be shown ample evidence that this research was done thoughtfully, with the best possible choice of sample source, methodology, and analysis techniques.