Do these websites matter? Aren’t they just electronic billboards?
I think they do matter. A lot of people who buy and use market research visit agency websites. And frankly, they are more likely to visit an agency site than that of a professional association (such as the MRA or CASRO)
Websites are the virtual storefronts of market research agencies. It’s where you often get your first impression of a potential research supplier. You peek in the window and see if the goods are narrow or diverse, dated or current. You get an impression about personality and culture. You may even
The difference between good market research and great market research can be significant.
But sometimes the incremental time, cost and sweat of that extra effort simply doesn’t make sense. Sometimes, “good” is just perfect.
I was reminded of this last week at the Launch Camp conference in Cambridge. The event,
These days, there are innovators out there. Agencies using cooler tools, applying newer sample quality processes, and even offering new deliverables. Their methods may push you out of your comfort zone. Their proposals may be harder to read because they won’t be full of the same boilerplate you’ve been seeing
The original article recommends NPS (Net Promoter Score) as the optimal standard for customer satisfaction with telecommunications providers. Ummm, no. So since I didn’t get to share on the TMCnet site, let me share some information here for those of you interested in measuring customer satisfaction in the telecommunications space.
If you need to set expectations with colleagues about the quantitative market research process, here you go (see bottom of post): the key steps layed out in a simple flowchart.
I have used this diagram to walk market research newbies through the process many times, and it always gets rave