If you do an annual employee survey to gather current perceptions and attitudes—great! This is an area of research that can uncover real opportunities to boost employee satisfaction and productivity, and even identify ways to save money. But do be sure to include technology-related content—especially if your employees use computers,
Quality is a concern no matter what country an outsourcing provider is based in—the US, India, France, Canada…anywhere. If you work with an agency and they outsource, you need to have some evidence that the outsourcing partner provides great work—and was not selected simply because they had the lowest price
I mentioned that I would be writing up some more faves in a Part 2. The cool thing is that while I had my Part 2 blogs already in mind, several readers suggested others that were not on my planned list. Some are blogs I knew of but hadn’t visited
It’s great to hear a social media authority praise—even promote—the benefit of asking customers’ about their views. In this case, Peter was making the excellent point that companies need to ask customers how they want their information delivered. In today’s presentation in downtown Boston, Peter specifically advised the business folks
Have you ever delivered a big market research study, and had your internal clients completely ignore it?
It is an unfortunately common and painful experience.
Sometimes the challenge is that audience members find numbers too impersonal. They see charts and graphs and they just don’t seem to represent living, breathing
Yes, online research communities have their place. I ardently believe that there are many organizations that can benefit from structured online communities (MROCs or ORCs, as many now call them), or even just well-run, online customer advisory boards (link). In fact, there are some markets for which I think online