What Training Topic Should Research Rockstar Cover Next? Help pick our next class
What Training Topic Should Research Rockstar Cover Next? Market Research Training classes being planned.
October 20, 2009
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What Training Topic Should Research Rockstar Cover Next? Market Research Training classes being planned.
CloudMaker is a word cloud tool that can draw input from web pages, Twitter feeds (though, alas, restricted to Twitter’s self-imposed 20 tweet limit), and CSV files. The CSV files part is the important one—since this is what allows you to import any text you want…like open-ended responses from a
…given a choice between having a disciplined approach to discovering and measuring customer attitudes and behaviors versus taking wild-ass guesses? I’ll take a market research approach 95% of the time.
I recently had the opportunity to serve as a guest speaker for a Vovici webinar titled, “It’s Greek to Me: Multilingual Surveys.” It’s a great topic, and one that researchers gloss over at their own peril. I’ve done over 600 primary research projects in my career, and at least 30%
A market research report that consists of 100 bar charts and pie charts is boring. And while I’d love to think market research has some socially beneficial aspects, curing insomnia is not what I have in mind.
You’ve just spent weeks, maybe months, conducting some primary market research for your internal colleagues. Your happily deliver the end results. And instead of accolades and applause you get…deafening silence. Anyone who manages market research projects has had this experience. It is painfully common. But why does it happen? If