I recently had the opportunity to serve as a guest speaker for a Vovici webinar titled, “It’s Greek to Me: Multilingual Surveys.” It’s a great topic, and one that researchers gloss over at their own peril. I’ve done over 600 primary research projects in my career, and at least 30%
A market research report that consists of 100 bar charts and pie charts is boring. And while I’d love to think market research has some socially beneficial aspects, curing insomnia is not what I have in mind.
You’ve just spent weeks, maybe months, conducting some primary market research for your internal colleagues. Your happily deliver the end results. And instead of accolades and applause you get…deafening silence. Anyone who manages market research projects has had this experience. It is painfully common. But why does it happen? If
Online Training for market research? Yes! But for some learners, in-person training is also a good option. Resources listed here.
Using Customer Feedback to Inform Product Design Decisions: Some friendly info on MaxDiff analysis.
Research Rockstar now offers Membership programs.