Market Research eLearning Winter 2011-2012

Real-time Market Research Classes Taught in a Virtual Classroom

Single Classes: 1 session, 1.5 hours each

$245 per student includes handouts, real-time Q&A, replay access for 60 days, 30 minutes of 1:1 instructor access and completion certificate

Five classes are now available for registration:

  • 10 Point Checklist for Questionnaire Design. Planning to write a questionnaire? Learn how to manage the process and avoid common mistakes.
  • Ask It Right: Choosing Scales & Answer Options for Online Surveys. Likert, semantic differential, constant sum and more. Learn how to get the best data by offering the proper answer options.
  • Improving Customer Satisfaction: Monitoring Methods that Deliver Insights. Learn current options to plan and launch a Customer Satisfaction research program.
  • Social Media Meets Market Research. How to use Social Media as a market research resource. Includes real examples and demonstrations.
  • Market Segmentation: Practical Steps to Research Success. Thinking about market segmentation? Learn how to plan your organization’s first market segmentation research project.

 

Each class is offered as  a single, 90 minute long session, which includes 1:1 instructor support, printable handouts and playback.  For scheduling convenience, each class is offered on three separate dates. Classes begin in December and are scheduled through April 2012.

What is a virtual classroom? Students see slides, hear the instructor, view a white board, and can ask questions. Plus the whole class is recorded and is available for replay.

By taking cases virtually, students avoid the cost and aggravation of travel, while still enjoying instructor access. The classes are each designed to be very real-world; the 90 minute sessions are fast-paced and focus on practical information.  After completing a class and a brief assessment quiz, students receive a certification of completion. Each class is $245.

To register, use this online form or call 508.691.6004 ext 701.

REGISTER HERE

BROCHURE HERE

 

About the Instructor

Kathryn Korostoff has a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, she has personally directed more than 600 primary market research projects and published over 100 bylined articles in various magazines, including Quirk’s and the MRA’s Alert! magazine. Kathryn is also the author of the book, “How to Hire & Manage Market Research Agencies,” available on Amazon. She has been a featured speaker at American Marketing Association (AMA) and Marketing Research Association (MRA) events, and is frequently hired by clients to facilitate on-site market research workshops.

For additional information or sales support, please contact Cathy Leonard at CLeonard@ResearchRockstar.com, or 508.691.6004 ext 701.

 

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