Live Event: Planning MaxDiff Surveys

MaxDiff survey planning requires careful attention to item development, survey structure, and platform selection — this session covers the key design decisions that drive reliable, prioritized insights.

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Format: Application

Level: Level 3 – Advanced

Topic: Planning MaxDiff surveys requires researchers to structure tradeoff exercises that produce clear, prioritized insights without overburdening participants. This session will cover key design decisions for MaxDiff studies, including item development, survey structure, analysis considerations, and how to assess platform options based on research needs.

Learning Objective: After this Live Event, participants will be able to contribute to team decisions about MaxDiff survey planning, work more effectively with data analysts, and identify key setup, analysis, and platform considerations that affect fieldwork quality and reporting.