Live Event: Making Sense of Survey Open-Ends – AI-Supported Techniques for Unstructured Data

Survey open-end analysis is often under-leveraged — this session demonstrates how AI tools, from general-purpose LLMs to specialty platforms, can unlock richer insights from unstructured response data.

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Format: How-to

Level: Level 3 – Advanced

Topic: Open-ended responses are often the most under-leveraged data in a survey—rich material that’s tedious to analyze by hand. AI changes that, not just by speeding up thematic analysis but by deepening the value we can pull from these responses. In this session, the instructor will demonstrate open-end analysis live using two different types of AI tools—a general-purpose LLM and a specialty platform—giving attendees a concrete basis for weighing which approach would best suit their own work

Learning Objective: By the end of this session, attendees will be able to compare LLM-based and specialty-platform approaches to open-end analysis to determine which would best fit their own survey work