Live Event: Stop Doing Boring IDIs – Creative Approaches that Engage Participants

Creative IDI techniques — from word association to digital collage — help researchers move beyond straight Q&A to engage participants and surface richer insights.

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Format: How-To.

Level: All – Suitable for all levels.

Topic: Are your IDIs boring? Have you tried word association, heat mapping, story stems, image matching, or digital collage making? Engaged IDI participants are essential to research success. And today’s research platforms make it easier than ever.

Learning Objective: Attendees will see realistic examples of ways to amp up their IDIs. If your interviews rely on straight Q&A alone, you may be missing the chance to reach deeper—into customer needs, perceptions, and even aspirations and values.