RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Become familiar with the Van Westerdorp technique for establishing optimal pricing.
RSVP for this event is required. RSVP here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will acquire practical time management strategies tailored to the demands of managing multiple market research projects and leave with five actionable tools to improve productivity.
RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students will learn to choose from 20+ data visualization options that support their work.
RSVP for this event is required. RSVP Here. Format: How-to Level: All. Suitable for all levels. Learning Objective: Students will leave with tips they can use to write IDI discussion guides to discover and explore important attitudes and behaviors.
RSVP for this event is required. RSVP Here. Format: Demo Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will have learned how to ask questions in an unbiased way and use probing and clarifying techniques effectively.
Sign up for this event is required. Sign-Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, students will understand the role of hypothesis generation in shaping effective research methodologies, and learn from examples of how to craft and test precise,… Continue reading Live Event: Hypothesis Generation
Sign up for this event is required. Sign up here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: After attending this live event, participants will be able to use ChatGPT prompts that generate clear and accurate management summary drafts, turning AI into a helpful… Continue reading Live Event: 10 ChatGPT Prompts for Drafting Management Summaries
Sign up for this event is required. Sign Up Here. Format: How-To Level: All levels Learning Objective: TBD.
Sign up for this event is required. Sign Up Here. Format: Case Study Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will know when to recommend MaxDiff as an option when planning prioritization and trade-off research.
Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will know when to recommend survey weighting, understand its impact on data accuracy, and recognize best practices for implementing weighting in research.
Sign up for this event is required. Sign Up Here. Format: Hot Topics Level: Suitable for all levels Learning Objective: Attend this live event to become inspired and motivated to apply a curiosity mindset to research projects, driving better analysis, interpretation and action from the data.
Sign up for this event is required. Sign Up Here. Instructor: Special Guest Karen Jaffe, PhD., Executive Director, Head of CX Research at JPMorgan Chase & Co. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will know how to compare… Continue reading Live Event: Exploring the Intersection of Market Research, CX, and UX
Sign up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Learning Objective: After attending this live event, participants will gain actionable skills to plan, execute and evalute projective activities into online focus groups that improve the quality, depth and reliability of your qualitative data collection, as well… Continue reading Live Event: How to Facilitate Projective Techniques in Online Focus Groups
Sign up for this event is required. Sign Up Here. Format: Tool Demo Level: All. Suitable for all levels. Learning Objective: Upon completion, participants will be able to pinpoint what’s working—and what needs improvement—in their interviewing skills, especially in asking effective follow-up questions and responding to unclear answers, while also reflecting on their overall confidence… Continue reading Live Event: Conducting Awesome Webcam Interviews: IDI Practice with AI avatars
Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will be able to identify when and how to use virtual ethnography to capture authentic, in-the-moment data, distill key behavioral patterns, and translate… Continue reading Live Event: Virtual Ethnographies – Capturing Context, Emotion & Everyday Life Online
Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will be able to explain the key factors that influence sample size requirements, evaluate the limitations of online calculators, and apply basic principles… Continue reading Live Event: Understanding Sample Size Requirements
Sign up for this event is required. Sign Up Here. Format: Tool Demo Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: After this session, participants will be able to confidently recommend the use of factor and/or cluster analysis based on research goals, data characterisitics, and desired… Continue reading Live Event: Using SPSS for Factor & Cluster Analysis (Hands-On)
Sign up for this event is required. Sign Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Participants will gain a clear understanding of how to plan and execute Van Westendorp and Gabor-Granger pricing surveys, including when to use each method and… Continue reading Live Event: Pricing Surveys That Deliver – The Van Westendorp and Gabor-Granger Methods
Sign up for this event is required. Sign Up Here. Format: How-to. Level: All. Suitable for all levels. Learning Objective: Upon completion students will have practical examples and reasoning for how to clean/review their survey data. Hosted by Instructor Amy Anderson and special guest, Leslie Rich, PhD, from Alchemer.
Sign up for this event is required. Sign Up Here. Format: How-To Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: After this session, participants will be able to use a step-by-step checklist to diagnose errors and weaknesses in their questionnaire design, craft effective questions that minimize bias and… Continue reading Live Event: How to Avoid Common Questionnaire Design Errors
Sign up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Learning Objective: Participants will learn about the job responsibilities and customer insight needs of brand and product managers—and how to plan and deliver research that speaks to their priorities. They'll gain strategies for planning and delivering research… Continue reading Live Event: Meet the Marketers—Delivering Research to Brand Managers & Product Managers
Sign up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Learning Objective: Participants will learn how to use general purpose AI (ChatGPT, Gemini) to generate multiple executive summary versions, each applying a distinct strategy framework. Learn how to evaluate and select the version that best fits a… Continue reading Live Event: AI-Powered Executive Summaries
Sign up for this event is required. Sign Up Here. Format: How-To Level: 2. For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will learn how to use precise prompting methods to create effective questionnaires and discussion guides that follow established best practices, while keeping AI… Continue reading Live Event: Prompt Engineering for Researchers – Amping Up Questionnaire and Discussion Guide Development
Sign up for this event is required. Sign Up Here. Format: Application Level: All. Suitable for all levels. Learning Objective: This session covers how to handle research negotiations—like managing scope changes and aligning on priorities—and how to share insights persuasively, especially with skeptical audiences. Attendees will leave with strategies, sample language, and greater confidence. Hosted… Continue reading Live Event: Negotiation and Persuasion Skills for Market Research & Insights Professionals
Sign up for this event is required. Sign Up Here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: Attendees will learn how to craft conclusions and recommendations stakeholders can actually use—by framing insights through a clear business lens. We’ll explore how to bridge the gap between results and impact, linking findings to… Continue reading Live Event: Linking Research Results to Potential Business Actions
