RSVP for this event is required. To RSVP click here. Peeling back the process of DIY, "bootstrapped" B2B interviews. Low-budget interviewing using DIY tools. What worked and what didn't? Format: Case Study Level: Suitable for all levels. Learning Objective: Learn from real-life examples of how a DIY interview project came together (timeline, objectives, discussion guide… Continue reading Case Study: B2B Interview Project
RSVP for this event is required. To RSVP click here. An overview of the publications relevant to market research, customer insights, CX, and more Format: How-to Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Fantastic academic journals exist that are solid sources of research-advancing continuing… Continue reading Live Event: Journals for the Win
RSVP for this event is required. To RSVP click here. In this session, we will discuss client management challenges we all encounter. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Students will gain confidence and learn how to project confidence with clients while handling… Continue reading Live Event: Handling Difficult Client Situations with Confidence
RSVP for this event is required. To RSVP click here. How are you ensuring your insights take into account multi-generational consumer dynamics? In this Live Event, Instructor Marni Martens will break down trends shaping consumer habits across the generations, with a special focus on Gen Z. Discover how their unique habits influence marketing and sales… Continue reading Live Event: Navigating Gen Z’s Impact on Consumer Insights
RSVP for this event is required. To RSVP click here. In this session, we will discuss procedures to make sure your data and reports are correct. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Continuing education
RSVP for this event is required. To RSVP click here. This session will be a live demonstration of online qualitative tool, Recollective, including various methodologies it can support and platform features, etc. Format: Tool Demo Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: Expose students to… Continue reading Live Event: Recollective Tool Demonstration
RSVP for this event is required. To RSVP click here. IDIs offer the ability to uncover thoughts, feelings, and beliefs. There's art and science in crafting a session that maximizes the ability to do so. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective: It… Continue reading Live Event: The Power of Clarifying & Probing in IDIs
RSVP for this event is required. To RSVP click here. As experienced Market Research & Insights pros know, clients often have unrealistic expectations regarding project timing and budgets, often because they lack clarity about their research objectives (which can swell budgets) or how to get needed input and buy-in from their internal stakeholders (which can… Continue reading Live Event: Exceeding Client Expectations: Insider Tips for Project Success
RSVP for this event is required. RSVP here. Resources to guide your awareness of storytelling fundamentals in data intensive plots. What are the classic story models and how does data become the leading factor? Format: How-to Level: Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students… Continue reading Live Event: Amp Up Your Storytelling Skills
RSVP for this event is required. RSVP here. Learn practical and easy-to-implement ways for researchers to leverage qualitative data visualization to make insights more impactful and easier to communicate. Format: How-to Level: Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: Moving beyond word clouds, this live event will… Continue reading Live Event: Visualizing Qualitative Data: Options That Ignite Insights
RSVP for this event is required. RSVP here. Format: How-to Level: Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: During this session, we will discuss the important topics that must be covered during the project kick-off phase. We will also introduce a great job aid that will help… Continue reading Live Event: Let’s Plan a Successful Project Kick-off
RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Become familiar with the Van Westerdorp technique for establishing optimal pricing.
RSVP for this event is required. RSVP here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will acquire practical time management strategies tailored to the demands of managing multiple market research projects and leave with five actionable tools to improve productivity.
RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students will learn to choose from 20+ data visualization options that support their work.
RSVP for this event is required. RSVP Here. Format: How-to Level: All. Suitable for all levels. Learning Objective: Students will leave with tips they can use to write IDI discussion guides to discover and explore important attitudes and behaviors.
RSVP for this event is required. RSVP Here. Format: Demo Level: All. Suitable for all levels. Learning Objective: By the end of this live event, students will have learned how to ask questions in an unbiased way and use probing and clarifying techniques effectively.
Sign up for this event is required. Sign-Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, students will understand the role of hypothesis generation in shaping effective research methodologies, and learn from examples of how to craft and test precise,… Continue reading Live Event: Hypothesis Generation
Sign up for this event is required. Sign up here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: After attending this live event, participants will be able to use ChatGPT prompts that generate clear and accurate management summary drafts, turning AI into a helpful… Continue reading Live Event: 10 ChatGPT Prompts for Drafting Management Summaries
Sign up for this event is required. Sign Up Here. Format: How-To Level: All levels Learning Objective: TBD.
Sign up for this event is required. Sign Up Here. Format: Case Study Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will know when to recommend MaxDiff as an option when planning prioritization and trade-off research.
Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will know when to recommend survey weighting, understand its impact on data accuracy, and recognize best practices for implementing weighting in research.
Sign up for this event is required. Sign Up Here. Format: Hot Topics Level: Suitable for all levels Learning Objective: Attend this live event to become inspired and motivated to apply a curiosity mindset to research projects, driving better analysis, interpretation and action from the data.
Sign up for this event is required. Sign Up Here. Instructor: Special Guest Karen Jaffe, PhD., Executive Director, Head of CX Research at JPMorgan Chase & Co. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will know how to compare… Continue reading Live Event: Exploring the Intersection of Market Research, CX, and UX
Sign up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Learning Objective: After attending this live event, participants will gain actionable skills to plan, execute and evalute projective activities into online focus groups that improve the quality, depth and reliability of your qualitative data collection, as well… Continue reading Live Event: How to Facilitate Projective Techniques in Online Focus Groups
Sign up for this event is required. Sign Up Here. Format: Tool Demo Level: All. Suitable for all levels. Learning Objective: Upon completion, participants will be able to pinpoint what’s working—and what needs improvement—in their interviewing skills, especially in asking effective follow-up questions and responding to unclear answers, while also reflecting on their overall confidence… Continue reading Live Event: Conducting Awesome Webcam Interviews: IDI Practice with AI avatars
