Events

Sign up for this event is required. Sign Up Here. Format: Case Study Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will know when to recommend MaxDiff as an option when planning prioritization and trade-off research.

Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will know when to recommend survey weighting, understand its impact on data accuracy, and recognize best practices for implementing weighting in research.

Sign up for this event is required. Sign Up Here. Format: Hot Topics Level: Suitable for all levels Learning Objective: Attend this live event to become inspired and motivated to apply a curiosity mindset to research projects, driving better analysis, interpretation and action from the data.

Sign up for this event is required. Sign Up Here. Instructor: Special Guest Karen Jaffe, PhD., Executive Director, Head of CX Research at JPMorgan Chase & Co. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will know how to compare… Continue reading Live Event: Exploring the Intersection of Market Research, CX, and UX

Sign up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Learning Objective: After attending this live event, participants will gain actionable skills to plan, execute and evalute projective activities into online focus groups that improve the quality, depth and reliability of your qualitative data collection, as well… Continue reading Live Event: How to Facilitate Projective Techniques in Online Focus Groups

Sign up for this event is required. Sign Up Here. Format: Tool Demo Level: All. Suitable for all levels. Learning Objective: Upon completion, participants will be able to pinpoint what’s working—and what needs improvement—in their interviewing skills, especially in asking effective follow-up questions and responding to unclear answers, while also reflecting on their overall confidence… Continue reading Live Event: Conducting Awesome Webcam Interviews: IDI Practice with AI avatars

Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will be able to identify when and how to use virtual ethnography to capture authentic, in-the-moment data, distill key behavioral patterns, and translate… Continue reading Live Event: Virtual Ethnographies – Capturing Context, Emotion & Everyday Life Online

Sign up for this event is required. Sign Up Here. Format: How-To Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Upon completion, participants will be able to explain the key factors that influence sample size requirements, evaluate the limitations of online calculators, and apply basic principles… Continue reading Live Event: Understanding Sample Size Requirements

Sign up for this event is required. Sign Up Here. Format: Tool Demo Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: After this session, participants will be able to confidently recommend the use of factor and/or cluster analysis based on research goals, data characterisitics, and desired… Continue reading Live Event: Using SPSS for Factor & Cluster Analysis (Hands-On)

Sign up for this event is required. Sign Up Here. Format: Hot Topics Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Participants will gain a clear understanding of how to plan and execute Van Westendorp and Gabor-Granger pricing surveys, including when to use each method and… Continue reading Live Event: Pricing Surveys That Deliver – The Van Westendorp and Gabor-Granger Methods

Sign up for this event is required. Sign Up Here. Format: How-to. Level: All. Suitable for all levels. Learning Objective: Upon completion students will have practical examples and reasoning for how to clean/review their survey data. Hosted by Instructor Amy Anderson and special guest, Leslie Rich, PhD, from Alchemer.

Sign up for this event is required. Sign Up Here. Format: How-To Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: After this session, participants will be able to use a step-by-step checklist to diagnose errors and weaknesses in their questionnaire design, craft effective questions that minimize bias and… Continue reading Live Event: How to Avoid Common Questionnaire Design Errors

Sign up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Learning Objective: Participants will learn about the job responsibilities and customer insight needs of brand and product managers—and how to plan and deliver research that speaks to their priorities. They'll gain strategies for planning and delivering research… Continue reading Live Event: Meet the Marketers—Delivering Research to Brand Managers & Product Managers

Sign up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Learning Objective: Participants will learn how to use general purpose AI (ChatGPT, Gemini) to generate multiple executive summary versions, each applying a distinct strategy framework. Learn how to evaluate and select the version that best fits a… Continue reading Live Event: AI-Powered Executive Summaries

Sign up for this event is required. Sign Up Here. Format: Hot Topics Level: All. Suitable for all levels. Learning Objective: Attendees will learn how to craft conclusions and recommendations stakeholders can actually use—by framing insights through a clear business lens. We’ll explore how to bridge the gap between results and impact, linking findings to… Continue reading Live Event: Linking Research Results to Potential Business Actions

Sign-up for this event is required. Sign Up Here. Format: How-To Level: 2. For those with basic market research knowledge, typically 2-5 years in the field. Topic: Customer journey projects using qualitative research methods require discussion guides that capture both emotional and behavioral nuances across touchpoints. This session shows how to design discussion flows that elicit… Continue reading Live Event: Writing Discussion Guides for Customer Journey Research

Sign-up for this event is required. Sign Up Here. Format: Application Level: All. Suitable for all levels. Topic: Online panels can feel like a gamble when budgets are tight, but data quality stakes are high. This session tackles the anxiety head-on, giving researchers practical ways to evaluate panel providers, ask tough questions, and spot red flags… Continue reading Live Event: Evaluating Online Panel Providers

Sign-up for this event is required. Sign Up Here. Format: How-To Level: All. Suitable for all levels. Topic: This session helps researchers choose appropriate methods to uncover brand loyalty drivers under real‑world constraints. Participants learn how category dynamics, audience behavior, timelines, and budget shape the trade‑offs between qual and quant, and how to combine a wide range of… Continue reading Live Event: Exploring Brand Loyalty Drivers—Primary Research Methodology Options

Sign-up for this event is required. Sign Up Here. Format: How-to. Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.  Topic: This session offers a clear, friendly refresher on core hypothesis tests for survey data so researchers can interpret results with confidence in client-facing work. Participants learn when and how to use… Continue reading Live Event: Hypothesis Testing for Survey Data—Chi-Square, T-Test, and Z-Test Explained

Sign-up for this event is required. Sign Up Here. Format: Tool Demo. Level: 2—For those with basic market research knowledge, typically 2-5 years in the field.  Topic: How can researchers use AI tools to accelerate qualitative analysis for IDIs and focus group transcripts without compromising rigor or insights quality? This session will demonstrate multiple AI-assisted approaches… Continue reading Live Event: AI Tools That Cut Qualitative Analysis Time in Half

Sign-up for this event is required. Sign Up Here. Format: Hot Topics. Level: Any—Suitable for all levels.  Topic: Managing up as a researcher requires clearly demonstrating impact, aligning insights to business priorities, and building credibility with senior stakeholders. This session will translate proven management-up principles into practical strategies researchers can use to communicate value, anticipate executive… Continue reading Live Event: Managing Up for Researchers—Demonstrating Impact and Earning Trust