Events

RSVP for this event is required. To RSVP click here. Have you ever been asked to create a one-page executive summary? If not, you will likely hear such a request soon. Distilling complex market research into concise one-pagers is challenging, but increasingly common. In this Live Event, Instructor Kathryn Korostoff will share 3 specific designs… Continue reading Mastering the 1-Page Executive Summary: Clients want them!

RSVP for this event is required. To RSVP click here. Using CodeIT's free trial to investigate how it works with an open-ended survey question; compare and contrast to my usual method of coding in Q. Format: Tool Demo Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective:… Continue reading Tool Demo: Survey OE Coding w/ AI (Live Event)

RSVP for this event is required. To RSVP click here. Are you ready to delve deeper into the world of Customer Journey Maps? Join us for Part 2 of "3 Approaches to Customer Journey Maps", where we'll discuss valuable strategies to help you navigate your next Customer Journey Mapping project. Pose your most pressing questions… Continue reading Part 2: (Back by Popular Demand!) MORE approaches to Customer Journey Mapping

RSVP for this event is required. To RSVP click here. Peeling back the process of DIY, "bootstrapped" B2B interviews. Low-budget interviewing using DIY tools. What worked and what didn't? Format: Case Study Level: Suitable for all levels. Learning Objective: Learn from real-life examples of how a DIY interview project came together (timeline, objectives, discussion guide… Continue reading Case Study: B2B Interview Project

RSVP for this event is required. To RSVP click here. In this session, we will discuss client management challenges we all encounter. Format: How-to Level: Level 1, ideal for beginners, no prior market research knowledge or experience is needed. Learning Objective:  Students will gain confidence and learn how to project confidence with clients while handling… Continue reading Live Event: Handling Difficult Client Situations with Confidence

RSVP for this event is required. To RSVP click here. How are you ensuring your insights take into account multi-generational consumer dynamics? In this Live Event, Instructor Marni Martens will break down trends shaping consumer habits across the generations, with a special focus on Gen Z. Discover how their unique habits influence marketing and sales… Continue reading Live Event: Navigating Gen Z’s Impact on Consumer Insights

RSVP for this event is required. RSVP here. Resources to guide your awareness of storytelling fundamentals in data intensive plots. What are the classic story models and how does data become the leading factor? Format: How-to Level:  Level 2, for those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Students… Continue reading Live Event: Amp Up Your Storytelling Skills

RSVP for this event is required. RSVP here. Learn practical and easy-to-implement ways for researchers to leverage qualitative data visualization to make insights more impactful and easier to communicate. Format: How-to Level: Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: Moving beyond word clouds, this live event will… Continue reading Live Event: Visualizing Qualitative Data: Options That Ignite Insights

RSVP for this event is required. RSVP here. Format: How-to Level: Level 1: Ideal for beginners, no prior market research knowledge or experience needed. Learning Objective: During this session, we will discuss the important topics that must be covered during the project kick-off phase. We will also introduce a great job aid that will help… Continue reading Live Event: Let’s Plan a Successful Project Kick-off

RSVP for this event is required. RSVP here. Format: How-to Level: Level 2: For those with basic market research knowledge, typically 2-5 years in the field. Learning Objective: Become familiar with the Van Westerdorp technique for establishing optimal pricing.