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Using CodeIT’s free trial to investigate how it works with an open-ended survey question; compare and contrast to my usual method of coding in Q.
Format: Tool Demo
Level 2: For those with basic market research knowledge, typically 2-5 years in the field.
Learning Objective: Students will watch an AI product test in real time! See firsthand how an AI text analysis tool works and the researcher’s reactions and feedback as she works with the tool for the first time.