Qualitative Research Archive
Consumers may be irrational in their decision making, but according to behavioral economist Dan Ariely, they’re predictably so. For marketers, the implications are fairly straightforward. Consider the advice from Oliver digital strategist Mark Fitzgerald, who advises that
Close your eyes. Imagine you’re on stage, your instrument in hand, set list and lyrics engraved on your heart, hearing the howl of the crowd as the lights come up and the fans go wild. Pure energy
We are thrilled to announce that Research Rockstar has been selected to deliver 3 classes at the June ISC conference in San Diego. Three Research Rockstar instructors will be on-site delivering these classes, including Greg Timpany, Chris
We are thrilled to announce that the two winners of our 2015 VIP Pass Giveaway are....
Do big tech changes mean big market research changes?
The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset,
Market Researchers interested in professional training can now purchase VIP passes to get twelve months of unlimited training in either qualitative or quantitative research. Research Rockstar’s new VIP Passes provide skill seekers, a pay-once-get-many training option.
What’s your preferred approach to analyzing qualitative information from focus groups and in-depth interviews (IDIs)? An unstructured approach? Or a structured approach? It’s a reasonable debate. What’s not a rational position is to say “unstructured” without even
As an eLearning designer at Research Rockstar, I am using my past experience as classroom trainer to make sure our materials appeal to diverse learners—including those who may be more accustomed to learning market research via in-person
I’ve been reading a lot of predictions for market research—the typical pontification we see at this time of the year. Some of it has been very inspiring, but too many just rehash the obvious.
Personally, I think there
data, different statistical methods and models can give different readings. Gray states, “Causation requires correlation of some kind but correlation and causation are not the same.”
When looking at probabilities and categories, Gray cautions the researcher to,