Qualitative Research Archive

What Market Researchers Need to Know About Irrational Consumers

Consumers may be irrational in their decision making, but according to behavioral economist Dan Ariely, they’re predictably so. For marketers, the implications are fairly straightforward. Consider the advice from Oliver digital strategist Mark Fitzgerald, who advises that

Rockin’ and Research. More alike than you think.

Close your eyes. Imagine you’re on stage, your instrument in hand, set list and lyrics engraved on your heart, hearing the howl of the crowd as the lights come up and the fans go wild. Pure energy

Rockstar Learning in San Diego

We are thrilled to announce that Research Rockstar has been selected to deliver 3 classes at the June ISC conference in San Diego. Three Research Rockstar instructors will be on-site delivering these classes, including Greg Timpany, Chris

We Have a (Market Research Training) Winner!

We are thrilled to announce that the two winners of our 2015 VIP Pass Giveaway are....

MIT-inspired Market Research Possibilities

Do big tech changes mean big market research changes?

The MIT Technology Review recently published “Breakthrough Technologies 2015,” a fun and inspiring list, including some items with market research implications. Let’s take a quick look at that subset,

Research Rockstar Announces 12-month Training Passes, Celebrates with Market Research Training Giveaway

Market Researchers interested in professional training can now purchase VIP passes to get twelve months of unlimited training in either qualitative or quantitative research. Research Rockstar’s new VIP Passes provide skill seekers, a pay-once-get-many training option.

It’s Opening Night for Your Qualitative Data: Is it Ready to be a Star?

What’s your preferred approach to analyzing qualitative information from focus groups and in-depth interviews (IDIs)? An unstructured approach? Or a structured approach? It’s a reasonable debate. What’s not a rational position is to say “unstructured” without even

High Heels & eLearning Lessons

As an eLearning designer at Research Rockstar, I am using my past experience as classroom trainer to make sure our materials appeal to diverse learners—including those who may be more accustomed to learning market research via in-person

Video Will Rock the Market Research World in 2015

I’ve been reading a lot of predictions for market research—the typical pontification we see at this time of the year. Some of it has been very inspiring, but too many just rehash the obvious.

Personally, I think there

Article Synopsis: Quantitative or Qualitative Research Methods, Let’s Go Back to the Basics

data, different statistical methods and models can give different readings. Gray states, “Causation requires correlation of some kind but correlation and causation are not the same.” When looking at probabilities and categories, Gray cautions the researcher to,