With 2021 closing in just four always-too-short months, performance evaluations and 2022 planning are fast approaching. Are you on track to meet your 2021 goals? How about specifically your 2021… Continue reading It’s Not Too Late for 2021 Market Research Training Goals
Meet Research Rockstar’s SPSS instructor for some inside tips on how her SPSS course can benefit your career Meet Julie Worwa, Research Rockstar’s SPSS instructor. She is also the sole… Continue reading Advancing SPSS Skills: Meet Research Rockstar Instructor Julie Worwa
We hope your 2020 is off to a fantastic start. And we want to help make sure that it is…by offering you 28 Market Research & Insights eLearning courses in… Continue reading Which of These 8 eLearning Courses Would You Recommend for Your Team?
If your past project management tool experience was that it took more time to update the tool than to do the work, you are not alone. But a lot has changed in the past few years. Tools are now available that are easy, intuitive, and compatible with existing business processes.
Is Market Research a high-stress job?
It certainly can be.
But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar students hear me talk about frequently: the preemptive strike.
End of year can be a surprisingly busy time for market researchers. Some clients have “left over” budget they need to spend. Others are trying to get a head start on 2015. And then you get a few of those “rush” projects that seem to pop up at the worst possible times.
What if you could temporarily expand your research team with the precise skills you need to cover these temporary spikes? You can.
The trial and error sketches can be considered a form of exploratory data analysis, and can help the researcher see the story in a more impactful way than staring at crosstabs all day.
When I tell our students that this trial and error approach is one of the techniques useful in data analysis, they are always happy to hear it. Why? Because it shows that insights are hard, and that great insights are rarely obvious from crosstabs alone. All researchers—even those of us with 25 years’ experience—have to work hard to find rich insights. The students are relieved because now they know it’s not just them;…
I have had two recent experiences where I had seasoned researchers working with Research Rockstar clients, and they had assumed pre-tests were not required. Really? That’s the assumption? I wonder how many pilots assume pre-flight checklists don’t apply to them.
Why is it so popular? Primarily because it does pass the gut test: market research projects that are fast and good are unlikely to be cheap. Ones that are cheap and fast are unlikely to be good, and so on…
Is Market Research a high-stress job?
It certainly can be.
But I can also tell you, after 25 years of doing market research, that there are known strategies for managing project-related stress. My favorite is one Research Rockstar students hear me talk about frequently: the preemptive strike.
