How Will WFH Trends Impact Market Research & Insights Work in 2022?

The Work from Home (WFH) boom has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles… Continue reading How Will WFH Trends Impact Market Research & Insights Work in 2022?

2022 Market Research eLearning Dates!

Hot skills for Market Research & Insights professionals in 2022 include methodology topics (amping up mixed methods and methodology planning), online qualitative facilitation, report writing (to meet current style and… Continue reading 2022 Market Research eLearning Dates!

How Can We Improve Survey Data Quality in 2022?

Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. As Market Research & Insights professionals, what did we learn in 2021 that… Continue reading How Can We Improve Survey Data Quality in 2022?

Market Research 101

Dark chalkboard with the Market research Word illustration

Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market… Continue reading Market Research 101

Market Research 101

Dark chalkboard with the Market research Word illustration

Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market… Continue reading Market Research 101

Market Research 101

Dark chalkboard with the Market research Word illustration

Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market… Continue reading Market Research 101

Market Research 101

Dark chalkboard with the Market research Word illustration

Click Here to Access Your Live Lesson New to market research? Or seeking to establish a common set of foundational knowledge across a team? Taught by Instructor Michelle Legros, Market… Continue reading Market Research 101

Rethinking Market Research Methodology Preferences

What market research methodology lessons did we learn in 2021 that should inform our 2022 plans? Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights… Continue reading Rethinking Market Research Methodology Preferences

Big News: We have a new Instructor!

We are thrilled to announce that Cindy Casper has joined the Research Rockstar instructional team. Research Rockstar students will benefit immensely from her vast knowledge of market research methods and… Continue reading Big News: We have a new Instructor!

Essential Market Research Tips: Documenting Your Sampling Plan

For professional researchers, properly documenting your sampling plan is critical to ensuring a high-quality market research process. What is sampling and why is it important? If you are new to… Continue reading Essential Market Research Tips: Documenting Your Sampling Plan