Managing in-house market research is tough work. And your internal clients don’t make it easy, do they?
Your internal clients say they want powerful, fresh, objective customer insights. But too often, their behavior shows that they just want you to confirm their personal views.
A tricky part of successfully delivering client insight data is knowing how much data your audience really wants. So, be honest with yourself: do you understand your colleagues’ or clients’ data appetite?
Are you bringing more market research in-house? Relying less on outside market research agencies? That can be a perfectly reasonable choice—for many reasons. But before you …
Seth Godin’s blog post yesterday was about a topic I have been thinking about a lot lately. It’s inspired by the aphorism, “…to a person with a hammer, every problem looks like a nail.”
Some of the pain that market research is going through right now is precisely because of this. In the field of market research, we have hammers we are very comfortable with…
In Search of Useful Market Research Displays: Don’t Forget Venn Diagrams. Bored with bar and pie charts? Maybe it’s time to rethink the types of graphics you are using to display key research findings.
One graphic display that makes rare appearances in market research reports is the classic Venn diagram. It’s a wonderfully intuitive way to show overlapping groups. Attributed to John Venn, the Venn diagram was first introduced in 1880.
…given a choice between having a disciplined approach to discovering and measuring customer attitudes and behaviors versus taking wild-ass guesses? I’ll take a market research approach 95% of the time.
This marks the official launch of Research RockStar. My goal is simple: to deliver How-To’s and Best Practices to busy professionals seeking Market Research excellence. The content of this site… Continue reading Welcome To Research Rockstar!
One of my main motivations for starting Research RockStar is to provide an alterative to bloated, boring market research training. I’ve taken plenty of training classes myself over the years… Continue reading No More BLOATED training!
