2010 Market Research Conferences: Do In-Person Events Still Matter?

The US 2010 Market Research conference season will be starting soon. Luckily, this year they are a bit more spread out than last year.

The MRA’s big conference will be in Boston in June.

The AMA’s annual Market Research Conference will be in Atlanta in September.

And IIR’s The Market Research Event will be in San Diego in November.

I can hear the sighs of anticipated exhaustion already. Travel, sessions, expense reports. And the dreaded, overflowing inbox that faces you upon returning to work the next week.

Besides, we have to ask ourselves: do in-person events matter anymore? Look, I am in the business of online training—I LOVE online content. But I do believe that there is still a place for in-person events as well. And here is why: